The Exceptional Value of Giving

The Exceptional Value of Giving

Bob Burg

Episode Summary

How do you drive success? While other people think of skills and values they used to succeed, Bob Burg has a different take on success. Bob is a Hall of Fame Keynote Speaker and Bestselling Coauthor of "The Go-Giver." According to him, success is all about the mindset. If you can shift your focus on the power of value, then success will follow.  

"The golden rule of business is that all things being equal, people will do business with, and refer business to, those people that they know, like, and trust." - Bob Burg. 

This is the entire premise of his book, The Go-Giver. For Bob, success is all about understanding other people's motivation and bringing value to them. If you can shift your focus from getting value to giving value, you will become more profitable. If you give people value and help people, they will like you, trust you and tell other people about you. 

5 Laws of Stratospheric Success


First, is the law of value. This law states that you must provide value that exceeds your price. Money should never be your focus because money is simply an echo of value. If you focus on the value, the money will follow. The general rule of exchange is that both parties, the buyer and the seller, should both get value out of the transaction. 


As mentioned above, if you focus on value, then money comes next. The second law states that your compensation will be determined by how many people you serve and how well you serve them. If your buyer is happy with your offer's value, he will tell more people about you, and that's how you increase your reach. The more lives you touch with that exceptional value, the more money you will be rewarded. 


Influence is determined by how abundantly you place other people's interests first, according to this third law. Just like the first and second law, if you focus on the value you create for others and suspend your desires, you will get a particular reputation and influence over these people. It is all based on how well you impact the lives of others by the value that you are providing. 


The law of authenticity states that the most valuable gift you have to offer is yourself. Despite all the skills, talent, or every value that you have to offer, if people don't trust you, it will be all for nothing. To be consistent, you have to be true to yourself so people can start trusting you and be more comfortable. That is when you create that relationship to be more receptive to the value you are providing. 


The last law is about receptivity. This law states that the key to effective giving is to stay open to receiving. Everything that was said before will all be useless if you will not be able to sustain it. You have to be willing to receive to give. According to Bob, prosperity has been getting a bad reputation, and it is a horrible message that has been sent to society. Allow yourself to receive so you can constantly provide value to people. 

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